The Insurance Information Institute has launched what it calls a comprehensive awareness campaign in Baton Rouge to highlight legal system abuse and its impact on Louisiana’s economy.
The Triple-I campaign is meant to work in conjunction with the start of the 2025 state legislative session.
The campaign includes digital billboards, which are displayed at bus stop shelters and other urban panels across downtown Baton Rouge, as well as brick-and-mortar interstate billboards along I-110 near the State Capitol. It also includes a website called StopLegalSystemAbuse.org.
Triple-I says these efforts are intended to encourage consumers to voice their support for legal reforms that will protect Louisiana consumers from escalating auto and home insurance costs.
The institute says legal system abuse drives insurance premiums upward. A report about the Louisiana property/casualty insurance market published earlier this year highlighted that the Pelican State is among the least affordable jurisdictions for both home and auto insurance despite positive 2024 legislative reforms.
“Louisiana, with the leadership of its insurance commissioner, Tim Temple, is potentially on the path toward stabilizing its insurance market,” Triple-I CEO Sean Kevelighan said. “We have seen in states such as Florida that comprehensive legal reform works – leading to market stabilization, more competition and better pricing of insurance for consumers.”
Kevelighan said Louisiana lawmakers have more work ahead during this year’s legislative session.
“We hope the progress being made stays on course,” Kevelighan said. “As we continue to be inundated across the U.S. by the likes of billboard attorneys preying on vulnerable Americans and increasing insurance costs for everyone, now is the time for further action from Louisiana’s legislators.”
Triple-I says one of the biggest challenges facing Louisiana’s legal system today is the surge of frivolous lawsuits driven by billboard attorneys. This widespread legal system abuse is clogging the state’s court system and increasing prices on Louisiana consumers directly, imposing steep estimated costs of $1,011 to their annual household expenses.
Triple-I represents membership accounting for nearly 50 percent of all U.S. property/casualty premiums written. The membership includes mutual and stock companies, personal and commercial lines, primary insurers and reinsurers – serving regional, national and global markets. Members include brokers, agents, consultants, educators and other insurance industry professionals.